The #EveryGirlCan Initiative was created after the UAE Active Healthy Kids report highlighted that only 1 in 10 girls met the recommended time for physical activity.

The Movement&Me team saw an urgent need for this desperate situation to change and immediately embarked on the task of providing increased opportunities for girls to engage in meaningful and enjoyable physical activity.

Recognising the huge benefits that physical activity has on personal wellbeing Movement&Me set up the first all girl’s sports summer camp at Dubai Sports World in 2019. The camp was a huge success with girls trying new activities, developing leadership skills and experiencing increased levels of confidence, and self-esteem.

So what happened next?

Dubai Fitness Challenge was the perfect platform, and thanks to the support of Nike, we created and ran a series of sport events, with key Emirati female role models including international figure skater Zahra Lari. The events were enjoyed by more than 500 girls, who were inspired and left the events wanting to try new activities.

Maarya 9 yrs said ‘EveryGirlCan showed me that I can do anything when I believe in myself. I feel much more confidant to try new things, and realise how brilliant I am”

The EveryGirlCan initiative continues to grow across the GCC with dates for further events and the EveryGirlCan school ambassador programme to be announced soon’. The team remain committed to the quest of increasing girls’ enjoyment and engagement in physical activity.

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